One of the trending and highly rewarding businesses online is affiliate marketing. These marketers make passive cash from commissions they get from products they sell online. A lot of people find this line of business very appealing because along the way they really have nothing much to lose except probably their time and a few bucks some of them use for campaigns. They don’t own actual products, neither are they in charge of delivery, what they do basically is to create a platform through which they can direct people to buy products from the merchants they are promoting and after every purchase, they get a commission on the sale.
Many companies and organizations have adopted this method of marketing over the past few years because it works and helps increase conversion rates. This is a great advantage to merchants because compared to the conventional way of advertising, where they would be required to pay advertisement companies like television stations, radio stations and the like to publicize their products and services, they would not be able to properly track sales unlike promoting their products and services via affiliate marketers.
Most of these affiliate marketers make use of different mediums like blogs, websites, social media accounts and even word-of-mouth, to promote products and services online. The most popular among these mediums is social media because of its great potential to attract organic traffic.
One of the most common social media platforms they use is Instagram. This platform is very popular in the affiliate marketing niche especially those promoting fashion, home decor, real estate and other related products that require them to create awareness on the type of products they market by displaying them via images. These affiliate marketers then make a captivating caption to convince people to buy the displayed product via their affiliate link and get a commission straight up. What most of them do is that they buy real Instagram followers to boost the initial traffic to their affiliate link. They then tag highly followed people and use hashtags they think will drive them even more organic traffic.
Other platforms they use that are quite common are blogs and websites. They make their blogs or websites niche-specific so that they will be able to target a particular group of online visitors. For example, an affiliate marketer can create a blog that specializes on reviewing web hosting products alone and register as an affiliate for all the web hosting companies he reviews and promotes on his website. The reason why they are niche specific is just to better convert traffic to sales. Imagine a scenario where an individual is aiming to subscribe to a hosting service and tries to read a review of the service on a site. If they see different products that are unrelated to web hosting, like fashion, baby clothing, etc., it is certain that the first thing that will come to mind is that, ‘these guys are not professionals in web hosting’. To avoid this, affiliate marketers stick to just a niche per site.
Super affiliate marketers make up to a million dollar in passive income a year while the average affiliate marketers make tens to hundreds of thousands a year.